It was then much as it is now: Kanye gets the world's attention just by being Kanye. 50" was great for media, but it didn't really matter much when it comes to anticipation for the third album from Kanye West. The anthemic "Can't Tell Me Nothing" made it apparent that Ye was showing no signs of slowing down following the tour-de-force of Late Registration. He dropped his "Can't Tell Me Nothing" mixtape in the spring, featuring a DJ Toomp-produced single that featured Young Jeezy. The two even engaged in a famous boxing-style "stare down" at the 2007 MTV Video Music Awards.īut even before the announcement of a showdown, fans were frothing at the mouth for their next Kanye fix. 11 to go toe-to-toe against 50 Cent's new album, Curtis. The showdown between 50 and Kanye became music media's obsession, as West bumped his new album's release date up from Sept. He followed that album with the ambitious but just-as-successful Late Registration in 2005. The rise of Kanye West began just after 50 dropped his debut Ye was already a successful producer but made his debut as an artist with 2004s triple-platinum selling The College Dropout. Both topped the Billboard 200 and spawned a stream of hit singles for the Queens-raised rapper, who's image and G-Unit brand had dominated so much of the mid-2000s in Hip-Hop. That presentation was enough for everyone to start paying attention the two landed on the cover of Rolling Stone, and SoundScan was primed for a showdown of sales.įor his part, 50 was coming off two blockbusters: his smash 2003 debut Get Rich Or Die Tryin’ and it's 2005 follow-up, The Massacre.
The easy hype for fans and observors was "hipster rap" vs "gangsta rap," and a belief that Kanye represented the antithesis of what 50 represented.
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